MULTI MEDIA CAMPAIGN AT GAURIPUR LAUNCHED
Guwahati, February 3, 2005.
The Inter Media Publicity Coordination Committee (IMPCC) Assam, launched
the 2nd Multi Media Campaign in Gauripur of Dhubri district on February 2, 2006. Press
Information Bureau, Directorate of Advertising & Visual Publicity, Directorate of Field
Publicity, Song & Drama Division, All India Radio and Doordarshan, Guwahati are the
participating media units of the 5-day campaign.
The inaugural function was held at Mahamaya Maidan, Gauripur. Speaking at the
inaugural function as Chief Guest Shri Pachugopal Chakrabarty, Vice President, Assam
Sahitya Sabha stated that the Multi Media Campaign would be highly beneficial to the
people if it could inform the people about the various plans and programmes of the
Government. This would enable them to have access to the schemes that existed for their
welfare. Shri Shantipada Rai, Freedom Fighter in his speech as Guest of Honour said that
bringing about awareness about the various schemes and programmes would sensitize the
people and thereby make way for a transparent and accountable administration in which
the masses would assert themselves. Shri Rai also inaugurated an exhibition organized by
Directorate of Advertising & Visual Publicity (DAVP) at the Maidan ground.
Chairman of Gauripur Town Committee, Shri Binoy Kumar Dutta expressed his
happiness that the campaign was being launched from Gauripur town, which is steeped in
a rich cultural heritage and extended his support to the campaign.
Shri B. Narzary, Chairman, IMPCC and Deputy Director General, Directorate of
Advertising and Visual Publicity, Govt. of India spoke at length about the aim and
objective of the campaign. He highlighted about the themes such as Rural Development,
Women Empowerment, NRHM, HIV/AIDS etc., which would be taken up during the
course of the 5-day campaign. Earlier, Shri A. C. Goswami, Deputy Director, DAVP
welcomed the guests.
A colourful rally through Gauripur town was also organized earlier in the day, in
which around 350 participants from local schools, colleges and NGOs took part. The
Song & Drama Division, Govt. of India presented a cultural programme in the evening,
in which themes of the campaign were showcased by the local registered artists.
Four Development Blocks covering 16 villages adjoining Gauripur have been
identified for the Multi Media Campaign where the Directorate of Field Publicity and
Song & Drama Division will present various programmes for awareness of the rural